• Hi! I am Ton Dobbe

    I position your Sales-led SaaS Scaleup for deep differentiated advantage (in 4 weeks).

    Pressure Cooker workshops, mentorship & CEO Masterminds to fix the root cause of your growth problem.


  • Whether you’re a start-up or a well-established business, starting this journey with Ton has the power to change your business for good and for the better – not by 10 percent – but by 10x.

    – Michiel Schipperus, CEO Sana Commerce

    The Pain

    Not meeting growth expectations.

    You and your team are working harder than ever but not getting ahead.

    • You’re struggling to keep the same growth rate
    • You’re losing too many deals you should win.
    • Something gives you this invisible revenue ceiling, but you can’t see what.
    • You feel like you’re going in circles.

    The Dream

    Becoming the only logical choice for your dream customers.

    Imagine being that SaaS company no one can ignore.

    • Imagine overachieving on targets quarter after quarter.
    • Imagine being able to rely on your growth and its profits.
    • Imagine the feeling of freedom – being able to say Yes (or No) when YOU want to.
    • Imagine not having those obstacles that have been holding your business back for too long.

    The Fix

    Be Remarkably different, not just better.

    Let’s face it. Many Sales-led SaaS companies are hit hard in 2024. Cost of sale just rise. NRR is down across the board. Churn numbers up. 

    On top of that, the market is more challenging than ever. Multiple forces collide and seem to have no end: The unreliable economy, increasing competitive forces, the sheer noise, and an unfavorable funding climate.

    Companies that master this new reality, by and large, will be the companies that win. This starts by being Remarkably different, not just better.

    The problem is the ‘grow at all cost’ mantra from the past years has taken the focus away from what it means to stand out and win without the luxury of big funding budgets.

    There’s a way, though – and that’s exactly why I wrote my book The Remarkable Effect and the framework that goes with it.

    Let me explain how you can benefit from it.

    Three ways to solve your growth challenge


    1 / Get a tip each day

    Every day, I send a short (<2 minutes) reflection to help Founders of Sales-led SaaS scalups like you get unstuck and shape a business that can’t be ignored by your dream customers.


    There’s always a takeaway from your daily emails. In fact, I have a whole folder of yours by topic. And when I’m going through something like ‘What do I do?’ I search them.

    – Tina Zwolinski, CEO Skillsgapp

    2 / Get a breakthrough moment in 1 hour

    Are you facing a specific business challenge and need expert advice quickly? Book a 1:1 coaching call now. I’ll give you no-nonsense advice that you can put into action immediately, guaranteed.


    Your mentoring helped me get to this stage that enables hyper-scale.

    Some results: The length of the cycle has been shortened by 3-4x. Conversion rates jumped to 60% (from 30%).

    – Rami Darwish, CEO Arrow Labs

    3 / Get deep differentiated advantage in 4 weeks

    Shoulder-to-shoulder we’ll solve this together, using the framework which I’ve used to help 40+ companies like yours stand out and grow with less stress and more profit. I stand for impact, which means I do give growth guarantees.

    TELL ME HOW >>

    After the first full quarter, the time-to-close has improved by 30%. YOY we nearly doubled the number of won deals and improved the average deal size by 42%.

    – Henk-Jan Onstwedder, General Manager Legal Software, Wolters Kluwer

    What makes me unconventional?

    Not something I should answer – so I asked my customers. Here’s what they said:

    “Direct. You dare to tell us what we need to hear (even when we don’t ask for it)”
    Quintus Willemse, CEO of Share Council

    “Craftmanship. Someone who knows his domain inside out. You provide substantive direction – and that creates the momentum we need.”
    Mark de Jong, CEO of Timewax

    “Hands-on, not just advice. You guide to ensure the best possible outcome.”
    Daniel Gohling, CEO of Gung

    “Pragmatic & Entrepreneurial. Your broad range of GTM skills in Sales-Led SaaS enables quality output quickly”
    Roy Wood, CSO of OneAdvanced

    “Passion and drive to make us succeed combined with your specialism in Sales-Led SaaS.”
    Jan Brolsma, CEO of Elfsquad

    “Fearless Generalist (with a specialism in Sales-Led SaaS). You think outside the box, go against the grain, and have a holistic view of the business.”
    Jens Dressler, CEO of GraphAPI

    “The Anti Consultant. You are not just advising, you are doing the job”
    Greg Blazewicz, CEO of Salesmanago

    “The combination of outside-in perspective, focus, specialism in the essence of Sales-Led SaaS, and your rich decades of hands-on experience in the field”
    Michiel Schipperus, CEO of Sana Commerce

    “No BS, expert, patience, always positive, and dedication to deliver results (not the output or hours).”
    Evert van Essen, CEO of Brooklyn Partners

    “You walk in the shoes of your clients. You don‘t consult, you live their business.”
    Christian Weichelt, CMO Cyncly

    “Clarity. You have a gift for connecting dots, cutting right to the point quickly to arrive at actionable takeaways to make an impact.”
    Tina Zwolinski, CEO Skillsgapp


    Too many kind messages to list them all here… read more »

    About Me

    Hi! I’m Ton Dobbe. I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. But tulips weren’t my destiny. The B2B software industry was. I started locally in the Netherlands in Sales, then marketing, and for the last 15 years of my corporate career, I headed up global product marketing & product strategy.

    Ton Dobbe, Founder of Value Inspiration and author of The Remarkable Effect

    In 2017 I decided it was time to start my own company. I didn’t want to work for a large company anymore. I wanted to share my expertise, experience, and energy to help as many as possible, inspiring startups and scale-ups out there to make a remarkable difference.

    Why? I just couldn’t believe the research that 90% of all startups fail. That’s bad… But what’s worse? +75% of SaaS Scaleups seem to fail as well – companies that are supposed to have product-market-fit. 

    So it became my mission to help change this. 

    Over the past years, I’ve developed my own methodology – The Remarkable Effect. This inspired me to write a book with the same name. The book then sparked the idea behind a weekly mastermind program for Sales-led SaaS CEOs.

    Beyond that, I have helped dozens of startups and scaleups around the world to stand out in heavily competitive markets. How? By helping them crystalize what makes them remarkable. Identify who’s prepared to pay a premium for that (and why) – so they grow with less stress and more profit.  

    Want to hear what hidden potential I see for your Sales-led SaaS business? Let’s talk. You’ll be glad you did. 🙂




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