• Hi! I am Ton Dobbe

    I help B2B SaaS CEO’s scale their company … without funding.


    If this is your first time here, the best way to get oriented is to subscribe to my Predictable Traction Bootcamp. It’s a free, six-day email course for growth-aspiring B2B SaaS CEOs. It will teach you the secrets to establishing the foundation to scale without funding.

    Start now:



    Whether you’re a start-up or a well-established business, starting this journey with Ton has the power to change your business for good and for the better – not by 10 percent – but by 10x.

    – Michiel Schipperus, CEO Sana Commerce

    Ton has made us better storytellers. Stories that resonate with our ideal customers, addressing their most pressing problems. We’re getting noticed in a dense market.

    – Sally Scott, CMO One Advanced

    What you’ve done in our 1-to-1 mentoring sessions is to get us to the stage that will now enable hyper-scale.

    – Rami Darwish, Founder and CEO Arrow Labs

    After the first full quarter, the time-to-close has improved by 30%. 

    – Henk-Jan Onstwedder, General Manager Legal Software, Wolters Kluwer

    What I appreciated the most about our journey with you was how you enabled us to get inside the heads of our potential customers. Not just thinking about what our key messages were or what our USPs were going to be, but what they actually cared about.

    – Beth Ruby, CMO Jonar

    Working with Ton has brought stability to the team and stability in the company for knowing which way we were going.

    – Quintus Willemse, CEO Share Council

    Our storyline is much stickier. Our branding has much more “substance.” Our website metrics are better. And nice bigger deals are now also rolling in. Definitely nice results.

    – Annika Björkholm, CMO Swipeguide

    I really appreciated (it was actually fun) working with you – the leader – from the first minutes to the last minute. That was absolutely key to success.

    – Greg Blazewicz, CEO Salesmanago

    You gave us the light and helped the team to be more aware of where TOPdesk can make the difference and where our blindspots were.

    – Sofie Drijver, Head of growth TOPdesk

    You had a methodology. You knew exactly how to attack our problem. I would recommend your service to any B2B SaaS company because it worked.

    – Frank Wander, CEO Peopleproductive

    Ton is a force you can count on to awaken your leadership potential. His collaborative DNA helps inspire you to do more,  reach higher, and constantly challenges you to think harder and harder. Guiding you to where you are and where you need to be. 

    – Cindy Gordon, CEO SalesChoice

    Ton’s input helped us execute our business plan and achieve the company sale and reinvestment of £2 billion in December 2019.

    – Roy Wood, Chief Sales Officer at Advanced

    You have such direct access to very practical hands-on knowledge. That’s invaluable.

    – Marieke de Wildt, CEO The New Fork

    Working with you has been a huge success. I thoroughly recommend you because it enabled us to see better results individually, and collectively, and it just helped us shape and improve our processes.

    – Adam Clarke, Chief Sales Officer at Roomraccoon

    If you have a SaaS business, follow Ton Dobbe, sign up for his emails, and read his book. His daily emails deliver useful insight, challenge you and keep you on track. He’s been a wonderful mentor to me over the past year with skillsgapp.

    – Tina Zwolinski, CEO Skillsgapp

    After a month, I already felt the impact of the Mastermind. Receiving feedback from you and this peer group has proven valuable. It’s one of the hours in the week I look most forward to.

    – Koen Michiels, CEO Datasapiens

    This man is a wealth of knowledge and experience and has an incredible way of pulling groups of professionals together to create a safe space for discussing obstacles and business problems in a way that encourages the group to help find solutions to assist each other.

    A great mentor and wonderful personality.

    – Stefan Maritz, CMO RoomRaccoon

    Too many to list them all here… read more »

    About Me

    Hi! I’m Ton Dobbe. I was born in The Netherlands, one of the flattest countries in Europe – and the son of a tulip farmer. But tulips weren’t my destiny. The B2B software industry was. I started locally in the Netherlands in Sales, then marketing, and for the last 15 years of my corporate career, I headed up global product marketing & product strategy.

    Ton Dobbe, Founder of Value Inspiration and author of The Remarkable Effect

    In 2017 I decided it was time to start my own company. I didn’t want to work for a large company anymore. I wanted to share my expertise, experience, and energy to help as many as possible, inspiring startups and scale-ups out there to make a remarkable difference.

    Why? I just couldn’t believe the research that 90% of all startups fail. That’s bad… But what’s worse? +75% of SaaS Scaleups seem to fail as well – companies that are supposed to have product-market-fit. 

    So it became my mission to help change this. 

    Over the past years, I’ve developed my own methodology – The Remarkable Effect. This inspired me to write a book with the same name. The book then sparked the idea behind a weekly mastermind program for mission-led B2B SaaS CEOs.

    Beyond that, I have helped dozens of startups and scaleups around the world to stand out in heavily competitive markets. How? By helping them crystalize what makes them remarkable. Identify who’s prepared to pay a premium for that (and why) – so that they can create predictable traction.  

    Care to join our tribe? You’ll be glad you did. 🙂




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