One valuable idea every Friday
Weekly musing on how to shape a SaaS business no one can ignore
'Clear, brilliant, to the point.' Ronni Zehavi - CEO Hibob
Whether you’re a startup or a well-established SaaS business, working with Ton has the power to change your business for good and for the better, not by 10%, but by 10x.- Michiel Schipperus, CEO Sana Commerce
Struggling to attract and win the right customers fast enough?
Does it feel growth is stalling after a period of initial success?
Challenged to deliver enough cash leverage to fund the mission you're on?
That’s exactly why I founded Value Inspiration and wrote my book The Remarkable Effect. The big idea: Imagine how fast we could solve the world’s biggest problems if more SaaS Startups and Scaleups would gain traction sooner.
How? By helping you become remarkable across three different layers:
1 – Traction Foundation: Fix the 3 pillars that hold your SaaS business back
2 – Traction Momentum: Create leverage around what makes you remarkable
3 – Traction Resilience: Leverage peers to remove blind spots and always be two steps ahead
Each service is inspired by the 10-traits framework that defines remarkable SaaS businesses. The impact: End the stress of ‘not enough’ traction, become immune to upcoming growth plateaus and achieve benchmark gross margin.
Together we'll create the foundation for your growth: crystal clear segmentation, laser-sharp positioning, and an easy-to-explain value proposition
Ensures your teams comfortably communicate what makes you remarkable to attract the right customers, shorten deal cycles and grow win-rates ... at a premium.
Together we're smarter. My CEO Mastermind removes blind spots, prevents you from making critical mistakes others' made, and removes barriers that hold you back.
Working with Ton opened our eyes to the fundamental importance of having a value proposition that appeals on a strategic level to our ideal prospects and customers.
I have grown more in this CEO Mastermind than in so many other expensive investments at conferences, or tradeshows.
Ton has assisted Advanced in our business transformation, positioning us as one of the UKs largest software businesses and helped us execute our plans to achieve the company sale and reinvestment of £2 billion.
'Ton is one of those unique marketing experts that can distill a lot of customer, market and product information quickly and pinpoint immediate opportunities to refine your segmentation and strengthen your positioning'
Regularly engaging with a group of diverse but uniformly smart peers has been invaluable. I have gotten help in making very actionable decisions. You can't get that from subordinates, only peers.
Remarkable is more than just a word. It’s a vision. It’s the art to create meaningful impact to impact prospects and customers. Being remarkable is something that I believe every software company can achieve. That’s why I wrote this book. To help Tech-Entrepreneurs-on-a-mission like you shape the SaaS business your customers just keep talking about.