• End the stress of ‘not enough’ traction…

    …embrace my 10-trait framework and become the SaaS business no one can ignore


  • B2B SaaS companies that trust and use my method

    Does any of these problems sound familiar?

    Stress about 'not enough' traction?

    Struggling to attract and win the right customers fast enough?

    Struggling with that invisible growth ceiling?

    Does it feel growth is stalling after a period of initial success?

    Sleeping badly over runway issues?

    Challenged to deliver enough cash leverage to fund the mission you're on?

    It's frustrating when all the hard work doesn't translate into traction you hope for. I hear you

    That’s exactly why I founded Value Inspiration and wrote my book The Remarkable Effect. The big idea: Imagine how fast we could solve the world’s biggest problems if more SaaS Startups and Scaleups would gain traction sooner.

    How? By giving you three ingredients to be different, not just better:

    1. The Anti-Mediocracy framework: Close the gap on the 10-traits that define remarkable SaaS businesses and become the SaaS business no one can ignore
    2. Value Leverage Workshops: Build the foundation to create a 1+1+1=10 effect across product, marketing, and sales
    3. The Mastermind Formula: Avoid the critical mistakes others made and hear what you need to hear, not what you want to hear.

    Combined this will help you to end the stress of ‘not enough’ traction, become immune for upcoming growth plateaus, and achieve benchmark gross margin.


    Three paths to fast-track becoming the B2B SaaS business the world talks about:

    CEO Masterminds

    A membership program to learn from the mistakes like-minded peers made and remove the barriers that hold you/your SaaS business back

    Value Leverage Workshops

    A virtual sprint program and/or advisory retainer establishes the foundation to stand out and maximize leverage across product, marketing, and sales.

    Tailor-made projects

    Simply outsource your strategic positioning challenge to me when you're dealing with a situation where it's critical you're seen as the SaaS vendor no one can ignore

    Michiel Schipperus, CEO Sana Commerce

    Working with Ton opened our eyes to the fundamental importance of having a value proposition that appeals on a strategic level to our ideal prospects and customers.

    Dr. Cindy Gordon, CEO SalesChoice Inc.

    I have grown more in this CEO Mastermind than in so many other expensive investments at conferences, or tradeshows.

    Roy Wood, Chief Sales Officer, Advanced

    Ton has assisted Advanced in our business transformation, positioning us as one of the UKs largest software businesses and helped us execute our plans to achieve the company sale and reinvestment of £2 billion.

    Nicole Kealey, VP, Intelligent Enterprise Marketing SAP

    'Ton is one of those unique marketing experts that can distill a lot of customer, market and product information quickly and pinpoint immediate opportunities to refine your segmentation and strengthen your positioning'

    Jon Ruby, CEO Jonar

    Regularly engaging with a group of diverse but uniformly smart peers has been invaluable. I have gotten help in making very actionable decisions. You can't get that from subordinates, only peers.

    Read my Book

    Remarkable is more than just a word. It’s a vision. It’s the art to create meaningful impact to impact prospects and customers. Being remarkable is something that I believe every software company can achieve. That’s why I wrote this book. To help Tech-Entrepreneurs-on-a-mission like you shape the SaaS business your customers just keep talking about.

    Request the Kindle version for free

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