If I could make one wish for 2023, let’s leverage the power of memorable more.
Memorable (ˈmÉ›m(É™)rÉ™b(É™)l) adjective – Worth remembering or easily remembered, especially because of being special or unusual.
Here’s why: In B2B SaaS, virtually everything I see is dry, dull, and factual.Â
We seem to forget that even the most fact-hungry decision-makers are people too.
So, let’s dare to stand out.
To get you going – here are five techniques:
- Start by keeping your language super simple – free of jargon – so that even a six-year-old can understand it.
- Leverage unusual contrast: Combine an aspiration with an unusual constraint
- Hit the right nerve – not by throwing your features at prospects – but by the effect and experience of those features.
- Address what people secretly want (beyond what people need)
- Use visceral language and immerse your prospects into stories: “Imagine ….”
Question for you to reflect upon
On a scale of 1-10, how memorable is your SaaS Solution’s opening section of the sales page? What if it was a 10?
Be Remarkable
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