🔆 3 unexpected benefits from clarifying your value proposition

3 unexpected benefits from clarifying your value proposition

What you typically expect is this:

Being able to attract the right customers and detract the wrong ones
Being able to explain the value you help your customers create in a way they instantly get
Shorten sales cycles, increase win rates and grow deal value (stop the discounting)

However, there’s so much more.

Here are the 3 unexpected benefits @Quintus Willemse, CEO of Share Council, shared with me this morning

The strategic clarity, alignment, and focus it has created across Marketing, sales, and product strategy.
The team-building effect it has created doing the process – making them even stronger and better able to move mountains
Stability – the journey of a startup is full of ups and downs – having the value foundation in place brings stability for both the team and the company

Key takeaways

We often think too much in silos – that a compelling value proposition mainly helps sales, for example.
We often think too much about the things we can measure where the intangibles could have an even more significant impact.

Question to you: Is your value proposition your superpower (yet)?

Be Remarkable

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