๐Ÿ”† ย 7 habits to avoid desperately chasing SaaS funding

๐Ÿ”† ย 7 habits to avoid desperately chasing SaaS funding

In the past weeks, you’ve seen me writing quite often about SaaS funding, and in particular how to avoid getting stuck in a vicious cycle. Today I posted the final long-form blog on the topic.

In summary: Every SaaS business has funding needs. Obviously – and it starts on day one when we embark on the journey to find product market fit.

But there are two sides to this:

  • do we start from a position of strength, or….
  • does this become a torturous journey of chasing money out of desperation?

And I think we can all see examples around us where this is the sad, but ugly truth. That’s why I focused the past month to write a long-form blog to get my finger behind the question: How can we avoid this?

It is possible to start from a position of strength – and build that strength along the way. What I found was that it’s about paying attention to 7 different habits:

  • Habit 1 – Pay attention to the signals
  • Habit 2 – Maintain a healthy mindset about funding
  • Habit 3 – Keep challenging yourself: “Fundraise or bootstrap?”
  • Habit 4 – Stay obsessed with the right thing
  • Habit 5 – Apply an outside-in approach – always
  • Habit 6 – Be guided by your Unit Metrics
  • Habit 7 – Dare to say No at the right moment

As with many things, the power is in the mix โ€“ make each habit work for you – and your strength will build. Then you have choices. And choices are what it’s all about.

Stop the vicious cycle of desperately chasing funding.ย Start choosing your funding from a source of strength.

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