🔆 Accelerating growth by having the courage to reject poor-fit customers

We are honest about what we think is going wrong at a company and are not afraid to be an expert in saying stuff that can sometimes hurt a little bit to hear.

It’s one of the secrets behind the success of Equalture. It’s a quote Charlotte Melkert (CEO) shared in this week’s podcast interview. 

Beyond that, what makes this interview a must-listen-to is this:

  • Why we should not accept the biases of resume-based hiring anymore.
  • The importance of being crystal clear on segmenting and ruthlessly aligning product strategy around a bold vision.
  • Learn from her key takeaways from not only surviving the adversity of the recent pandemic but coming out stronger altogether. 
  • That often traction doesn’t come from selling a product, but by selling a mindset and using your product to put the mindset into practice
  • Why rejecting or even firing a customer can be the best thing you can do create a thriving business.

Listen to the interview with Charlotte


Question for you to reflect upon:

Reflecting on your SaaS business: are you courageous enough in rejecting poor fit customers and telling people what they need to hear (vs what they want to hear)? What if you did? 


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.