“Advertising budget is the tax a company pays when it doesn’t have anything remarkable.”
I giggled when Lidia Vijga, CEO of Decklink, dropped this quote when I recently interviewed her for my podcast.
There’s so much truth in this statement!
Don’t get me wrong – I believe in advertising. It’s a fantastic medium to spark growth for your SaaS products WITH product-market fit.
And with product-market fit, I mean products that
- makes +40% of users scream if you take it away from them
- people are willing to pay a premium for
When you achieve this – something magical happens:
- Your product has become worth making a remark about
- Instead of you, your customers will spread the word for you.
This is where the Remarkable Effect kicks in.
They grow even without the need to advertise.
For them, advertising is a choice, not a tax.
Question to reflect upon:
What % of your advertising budget is a tax you HAVE to pay? What could you do today to start changing that?
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