This week I heard three stories about the challenges that B2B SaaS CEOs had got into that all three originated from ‘being in their bubble.’
The sneaky thing is: that we all think we’re not in a bubble and have adequate measures to avoid it. This is what I hear very often:
- ‘we’re creating a culture around curiosity.’
- ‘we reward different opinions – and a critical posture.’
- ‘I often reflect with my leadership team, board members, and investors.’
Still – even though all of this is in place, ‘the bubble’ exists. And it’s damaging.
Just a couple of quotes:
- ‘𝘞𝘦’𝘷𝘦 𝘩𝘢𝘥 𝘢𝘯 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘵𝘦𝘢𝘮 𝘰𝘧 +8 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘴𝘱𝘦𝘯𝘥 𝘯𝘪𝘯𝘦 𝘮𝘰𝘯𝘵𝘩𝘴 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘷𝘢𝘭𝘶𝘦 𝘱𝘳𝘰𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘭𝘦𝘷𝘦𝘭. 𝘈𝘵 𝘵𝘩𝘦 𝘧𝘪𝘯𝘢𝘭 𝘩𝘰𝘶𝘳, 𝘸𝘦 𝘥𝘦𝘤𝘪𝘥𝘦𝘥 𝘵𝘰 𝘥𝘪𝘵𝘤𝘩 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬….’
- ‘𝘖𝘷𝘦𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 12 𝘺𝘦𝘢𝘳𝘴, 𝘸𝘦’𝘷𝘦 𝘨𝘢𝘪𝘯𝘦𝘥 +3000 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴, 𝘥𝘳𝘪𝘷𝘦 $25 𝘮𝘭𝘯 𝘢𝘳𝘳, 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 50% 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺. 𝘚𝘵𝘪𝘭𝘭, 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘭𝘦𝘢𝘱 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭𝘭𝘺 𝘵𝘰 𝘮𝘰𝘷𝘦 𝘶𝘱 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵.’
- ‘𝘞𝘦’𝘳𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 35-40% 𝘠𝘖𝘠 – 𝘣𝘶𝘵 𝘵𝘩𝘦 60% 𝘵𝘩𝘢𝘵 𝘐 𝘢𝘴𝘱𝘪𝘳𝘦. 𝘞𝘦 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦’𝘳𝘦 𝘩𝘦𝘭𝘥 𝘣𝘢𝘤𝘬 𝘣𝘺 𝘣𝘦𝘪𝘯𝘨 𝘪𝘯 𝘰𝘶𝘳 𝘣𝘶𝘣𝘣𝘭𝘦 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴𝘭𝘺 𝘦𝘯𝘥 𝘶𝘱 𝘪𝘯 𝘳𝘢𝘵𝘩𝘰𝘭𝘦𝘴.
Even though we have outlets such as board members or investors – they’re all stakeholders with a vested interest and have too much inside information.
So consequently, we start to believe our own stories and can’t see things objectively anymore.
So my question for you to reflect upon today:
If you honestly look at your deepest aspirations and where you stand today. How much of the gap is a consequence of being in your bubble?