For many startups, a significant challenge to overcome is: How to create meaningful differentiation.
One quote from my interview with Tina Zwolinski, CEO of Skillsgapp, earlier this week represents a valuable lesson worth reflecting upon.
It’s not new technology that we’re bringing. Mobile phones are out there – Gaming is out there – but this is new to workforce development. Youth playing our game in combination with their geolocation now can get served that ‘right down the street from you is a company hiring for that job that you just did.’ Or, ‘based on your age, this technical college down the street has a program you can get into.
On the flip side, because of the mobility and the access to the youth when they sign up, companies can recruit those students right from the gameplay. So we can connect youth and companies and cut down on turnover in the industry.
Here’s the thing:
Instead of creating yet another recruitment platform, Skillsgapp looked at the problem from the other end. The problem is not that recruitment is inefficient. The problem is that there’s not enough to recruit. The problem is one about access and awareness.
By inspiring high-potential candidates as early as possible about what their career could be like, they have the potential to solve a massive global problem in a way students, companies, educators, associations, and even governments will naturally talk about.
Creating meaningful differentiation doesn’t need millions and millions of funding. Instead, it requires us to be curious, connect the dots, and zoom in on the essence of the problem – and then create new value possibilities by bringing everything together by meeting our customers where they are.
Step back – the next breakthrough product idea could be right before you.
Listen to the interview with Tina (the quote starts at the 12.26 mark)
Question for you to reflect upon
What’s meaningfully different about your SaaS solution that your ideal customers keep talking about?
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