🔆 Creating defensible differentiation in a heavily competitive market

“How to go about solving a problem in a way that creates defensible differentiation in a heavily competitive market?”

It’s one of the questions I drill into in my interview with Nayan Ratandhayara, co-founder and CEO of Shipyaari.

We explore how Nayan has been able to build a successful logistics tech business without any logistical experience. 

He shares how he’s been able to scale his business from 20 to 100 FTE in under 2.5 years, and what first principle thinking enabled them to spark growth while the world got into lockdown. 

Last but not least, he shares advice on what mentality to develop to stay resilient and build a business that has staying power, without desperately chasing funding.

Beyond that, what makes this interview a must-listen-to is this:

  • How to prepare yourself to succeed in expanding your business internationally
  • Why being a novice in a particular domain can be a big advantage to creating a successful business
  • What human skills are required to build predictable traction
  • When you know it’s the right time to consider external funding

 Listen to my interview with Nayan. The link is in the 1st comment

 

Question for you to reflect upon:

How difficult will it be for your competitors to match you in delivering the unique value you deliver today?  

 

Be Remarkable

 

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About Ton Dobbe

Sales Pitch

Product Positioning Consultant for Sales-Led SaaS Scaleups.
I help CEOs turn their better product into higher win rates and shorter sales cycles.
Author of The Remarkable Effect, host of The Remarkable SaaS podcast.
Unlike other consultants, I tie my fees to your results.