🔆 Degrading product market fit.

Posted on Tuesday, January 23rd, 2024 by Ton Dobbe
(Last Update: November 17th, 2025)

NRR is a complicated beast because it has so many components.

The downfall of NRR can be a result of

  1. Degrading Go-To-Market fit (GTMF)
  2. Degrading Product-Market-Fit (PMF)
  3. A combination of both.

For example, Imagine you’ve just sold a new SaaS deal. You’ve onboarded your new customer successfully, but somehow,

…

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About Ton Dobbe

Sales Pitch

Product Positioning Consultant for Sales-Led SaaS Scaleups.
I help CEOs turn their better product into higher win rates and shorter sales cycles.
Author of The Remarkable Effect, host of The Remarkable SaaS podcast.
Unlike other consultants, I tie my fees to your results.

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