🔆 Doubling your prices ... in a downturn ...

Doubling your prices … in a downturn …
You might consider this suicide but think about it…

What would have to be true?
What would have to be true for your prospects to say: “Thank you!”

I talked about it many times before – Money is a perception.
When the value isn’t apparent, people demand discounts.
When it is, nothing is stopping them from paying a premium.

So given the fact the looming downturn will give you more situations where prospects and customers are more inclined to say “too risky, too expensive, and too painful to consider at this stage….”

What would have to be true for them to say: We need this – and we need it now!

No matter how bad the market is, there is always an opportunity to create value.


Question for you to reflect upon:

What would need to be true for your customers to say ‘Thank you!’ If you’d double your SaaS rates tomorrow?


Be Remarkable

Like this message?

Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans. 

Not sure? Browse the archive

About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.