🔆 First-principles in times of crisis

“In times of crisis, you can’t act out of fear; you need to act out of sobriety.”

It’s a quote from Devin Bramhall, former CEO of Animalz.

We explore the big lessons she learned taking over the CEO role at Animalz – and what it took to grow the business by 200% in two years of pandemic and economic crisis. 

Beyond that, what makes this interview a must-listen-to is this:

  • She shares what appeared to be really important to keep and what not to keep 
  • She reflects on her misjudgments and the traps she fell into without even realizing it.
  • The importance of setting first principles and sticking to them
  • How to avoid making fear-based decisions or becoming overconfident
  • How to keep everyone focused and committed when times are tough

Listen to the interview with Devin.

Question for you to reflect upon:

What are the first principles you stick to with your SaaS business in times of crisis?


Be Remarkable


Like this message?

Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans. 

Not sure? Browse the archive

About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.