Great SaaS product… Yet completely ignored…
Super frustrating. Super costly. And obviously, no one wants this, yet many SaaS entrepreneurs struggle with it day in, day out.
So what can you do about it?
The answer is not: ‘Let’s do more – more blogs, more ads, more ….’
The answer is: ‘Let’s do less – let’s get to the essence.’
And that’s about the foundation for your business: Your positioning.
If you honestly look at the product you market: are you doing what the essence of positioning is about, i.e., ‘taking a position?
What if you did?
Taking a position is about taking a unique stance. It’s about communicating what you are for or against. Something you’re committed to defending.
How? That’s what I aimed to answer in this blog:
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