🔆 Growing competitive strenghts … for 34 years

What’s the secret to building a software business that thrives for decades?

That’s a question I explored in my interview with a tech entrepreneur who’s managed to win 100% of the S&P 500 as their client: 

Dean Guida, CEO of Infragistics.


Here are my 6 highlights:

  1. Always keep investing in the future and refreshing your technology, especially if your investors insist on focusing on financial performance.
  2. Use stories to remind your employees what you stand for –  and what that means for customers.
  3. Be fully transparent with your team when it comes to where you start investing & stop investing.
  4. Build a 12-month Profit & Loss and Cashflow forecast. It will free you to take more risks.
  5. Don’t let things rot – have the tough conversations when you see bad behavior.
  6. Praise good behavior often and publicly. It’s infectious in a good way  

You don’t want to miss out on this masterclass on running a business software company for 34+ years. 


Click here to listen to the full interview with Dean.


Question for you to reflect upon

Imagine Microsoft decided to launch a new platform that all your customers are dependent on. Would you be resilient enough to survive?


Be Remarkable


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.