TL;DR – Your highest conversion rates will always come from people that refer other people

“We gain most of our users through virality.”

This is a quote from Payman Taei, CEO of Visme. In this podcast interview, we dig into his story about growing a global SaaS business without the need for external funding. 

We explore what’s broken in the way we can communicate value and ideas. Payman shares the big lessons learned in taking his business from scratch to profitability within 18 months. He also digs into some of the internal beliefs they had to eliminate that harmed even faster growth of the business. We discuss how they selected their sweetspot in the market and what it took to create predictable traction. 

Beyond that, what makes this interview a must-listen-to is this:

• How to rapidly grow market share and create defensible differentiation in a market that’s always been dominated by very large vendors  
• What to do differently to grow purely by word-of-mouth
• how to structure your product strategy for impact when everyone can technically use your solution and all have feedback
• Why Payman decided not to raise external funding to grow the business – and why he’d start any new business bootstrapped again.

Listen to the podcast interview with Payman

 

Question for you to reflect upon:

What could you do differently within your product strategy to spark virality amongst your ideal customers? 

 

Be Remarkable

 

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