Many SaaS companies find Product Market Fit – but never scale. They don’t get the motion in place.
The big question: Why?
- Sometimes it’s execution.
- Sometimes it’s delivery.
- Sometimes it’s timing.
But what I see as the biggest hurdle: Alignment.
And here’s why. Let’s first dig into the definition:
“Scaling a business means setting the stage to enable and support growth in your company. It means having the ability to grow without being hampered.”
In B2B SaaS, we’re often masters of scale on the technology side. We can build systems that can scale globally across millions of users. That’s not the problem.
The problem is creating momentum in finding the right businesses that leverage this technology precisely as it was meant to be. It means finding those customers that are thrilled to:
- Contractually accept it as-is
- Implement it as-is
- Use it as-is
Achieving this is all about clearly defining how you segment and position your product – and deliberately aligning every aspect of your business around it. It’s not ‘just marketing.’
When we’re optimally aligning the technology side with the business side, we can turn every 1$ investment into a +$10 return. It’s where predictable traction starts. Every diversion from this harms your ability to scale.
Question for you to reflect upon:
On a scale of 1-10 – what’s your ability to grow your SaaS business without being hampered? What if you’d better align departments?
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