What if you realize you’ve got to rebuild your SaaS platform after four years of developing it?
That’s a dilemma Shaunak Roy, CEO of Yellowdig, had to deal with in 2019, which we discuss in depth in this podcast interview.
The moment they got traction, scalability wasn’t, and putting more bandages around it could work for two more years but would fail eventually.
The vision was always to build a long-term company. So it was a challenging conversation with our investors that we would rebuild our platform. Glad we did it because the growth we’ve seen in this platform we’d never have gotten in the previous one.
His key takeaway: Always do the hard thing first. Because doing the small thing first, trying to solve them, and feeling good about them doesn’t mean that you’re going to be successful.
Beyond that, what makes this interview a must-listen-to is:
- His big lessons learned from making his idea a reality and gaining predictable traction in a challenging market.
- His secrets on how to avoid failure and create a solution that users not only like, but love.
- How to create predictable traction by leveraging existing technology investments and amplifying their value
- The framework Shaunak is using to grow fast but mitigate the critical risks.
- What sales and pricing strategies work best to create momentum in traditionally conservative industries?
Listen to the podcast interview with Shaunak
Question for you to reflect upon
If you critically review the product roadmap for your SaaS product: Is it
optimized for short-term gains or long-term viability? Do you like what you see?
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