A good week ago, I listened to the Starting Greatness podcast where Shopify‘s CEO, Tobias Lütke was interviewed.
And it was this quote that made me think…

“I have a 100% unbroken track record of underestimating the potential of Shopify.”

First, isn’t that dream we all have when starting a SaaS business?
Second – the big question: What’s the secret?

Reflecting on this question gave me five observations:

• Measure your success by the value you help your customers create
• Play the infinite game instead of the finite game. That is about creating meaningful change – not about winning or losing.
• Define your business around a multi-year journey, not a fiscal year
• Define the outcomes you aim for in qualities (change and impact), not quantities
• Aim too high and be OK to potentially miss it, rather than too low and reach it.

I am a big believer that if we focus on making a meaningful difference for our customers, the value will come our way – and most likely in volumes that we couldn’t even imagine forecasting.

Question for you to reflect upon:

What’s your track record in underestimating the true potential of your SaaS business? If it’s not 100% – what could you change?

 

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