TL;DR – Being remarkable is a recipe – a recipe that everyone can make theirs
Fallas – for those of you that are not familiar with it. Just Google it.
Remarkable… to say the least
Yesterday evening my wife and I visited Denia, our neighboring town, to ‘take in the atmosphere.’ So glad we did.Â
It made me think. What makes Fallas remarkable – and what can we leverage from that professionally in B2B SaaS?
Here are my top 5
Fallas is remarkable becauseÂ
- It’s about taking position – it instantly connects – or not
- It’s about surprise – unexpected in every aspect
- It’s about being different, not being better
- It’s about storytelling – visual storytelling
- It’s about sparking deep emotions
This mix of ingredients is executed with passion and precision – every year again.
It’s a cocktail recipe that has worked for 2.5 centuries by now and will continue to work for another 2.5
Question for you to reflect upon
If your SaaS product was a Fallas production, what would make people talk about it? What if you leveraged that in your positioning?
Be Remarkable
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