TL;DR – Being remarkable is a recipe – a recipe that everyone can make theirs

Fallas – for those of you that are not familiar with it. Just Google it.

Remarkable… to say the least

Yesterday evening my wife and I visited Denia, our neighboring town, to ‘take in the atmosphere.’ So glad we did. 

It made me think. What makes Fallas remarkable – and what can we leverage from that professionally in B2B SaaS?

Here are my top 5

Fallas is remarkable because 

1. It’s about taking position – it instantly connects – or not
2. It’s about surprise – unexpected in every aspect
3. It’s about being different, not being better
4. It’s about storytelling – visual storytelling
5. It’s about sparking deep emotions

This mix of ingredients is executed with passion and precision – every year again.

It’s a cocktail recipe that has worked for 2.5 centuries by now and will continue to work for another 2.5

Question for you to reflect upon

If your SaaS product was a Fallas production, what would make people talk about it? What if you leveraged that in your positioning?

 

Be Remarkable

 

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