🔆 Increased relevance in 2025

What are some uncommon opportunities to grow your relevance as a B2B SaaS company in 2024?

That’s the question I addressed together with award-winning analyst (ex-Gartner), and author of several best-selling books on technology: Vinnie Mirchandani, founder of Deal Architect.

Here’s what he said:

  1. Go to the edge of the enterprise and remote parts of the world to find innovation opportunities.
  2. Prioritize self-dependence over investors’money. This puts you in a position of strength.
  3. ARR per Employee is becoming a critical metric for B2B SaaS companies. Embrace it.
  4. The hidden growth opportunity for many enterprise-focused B2B SaaS companies is not to improve their new product but to make migration less painful.
  5. Stop comparing yourself to local competitors – Prepare yourself to face new competitors from countries you have never considered, like India, UAE, Kenya, or Nigeria.

Click here to listen to the full interview I had with Vinnie.

 


Question for you to reflect upon

What would be one thing you could focus on the next month to make your SaaS business even more relevant and valuable to your customers?


 

Be Remarkable

 

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.