🔆 Is your SaaS product suffering from the value gap?

“Our approach was focused on solving the hardest problem first. Differentiate by being predictive. That’s been super helpful.”

This nicely summarizes the mindset Firaas Rashid, CEO of Hook used to start his SaaS business – and it’s paying off nicely.

In this interview we address the following:

👉 – His journey building a SaaS business that changes the way Customer Services is run
👉 – What you can do differently in your product to minimize churn and increase net revenue retention
👉 – The counterintuitive lessons he learned and how that helped creating defensible differentiation
👉 – Why do you have to slow down the sales process in order to speed it up?
👉 – The big lessons learned to create messaging that’s humanly instantly understandable

The link to the full interview.

Question to you to reflect upon:

Is your SaaS product suffering from the value gap?
I.e. how far is what your customers pay for on day zero away from what they’re getting?


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.