It’s cool to win a €1M ARR dream logo that saves the quarter (but is a poor fit)
But it’s cooler to:
👉 – Avoid having to do deals to fix a traction problem
👉 – Learn to say no and acknowledge we cannot please everyone
👉 – Master the art of curiosity around what keeps customers up at night
👉 – Spend time creating new value possibilities – instead of copying others
👉 – Not having to compromise our values
Let’s stop idolizing winning deals at the expense of everything.
Let’s start building a SaaS business that surprises everyone – our customers, our investors, ourselves – yes, even our competitors.
You will 10x your impact when you do.
So my question to reflect upon today:
When was the last time you approved a deal you knew better should not?
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