🔆 "Look at your customer funnel with the loyalty lens on, where every customer can become a superfan"

“Look at your customer funnel with the loyalty lens on, where every customer can become a superfan”

This is just one of the things you’ll get inspiration from as you listen to my interview with Matthew Barnett Barnett, CEO of Bonjoro

Beyond that, what makes this interview a must-listen-to

🔥 – The art of spotting when a business idea has potential and when not.

🔥 – Turning an idea into a business that grows through word of mouth and virality.

🔥 – Lessons learned shaping a roadmap that creates scale and customer value.

🔥 – The importance of creating a brand from the start

🔥 – How to focus your R&D department on the desired outcome, not the obvious outputs

Question for you to reflect upon

Looking critically at your own SaaS customer base – what % has become a superfan in the meantime? What if it was double that?

Remarkable Software companies turn customers into fans (Trait #7)

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🔆 “Look at your customer funnel with the loyalty lens on, where every customer can become a superfan”