“Look at your customer funnel with the loyalty lens on, where every customer can become a superfan”
Beyond that, what makes this interview a must-listen-to
🔥 – The art of spotting when a business idea has potential and when not.
🔥 – Turning an idea into a business that grows through word of mouth and virality.
🔥 – Lessons learned shaping a roadmap that creates scale and customer value.
🔥 – The importance of creating a brand from the start
🔥 – How to focus your R&D department on the desired outcome, not the obvious outputs
Here’s the link to the episode
Question for you to reflect upon
Looking critically at your own SaaS customer base – what % has become a superfan in the meantime? What if it was double that?
Remarkable Software companies turn customers into fans (Trait #7)