Today I reflected on 2022 again, and it struck me how much contrast I continue to see between the vibe in startups and the established ones.
The biggest difference:
- Startups: Genuine interest in becoming better
- Established: ‘We know our stuff; We’re doing great,’ arrogance
A healthy curiosity somehow gets replaced by complacency as companies evolve.
And it’s not a top leadership issue. It’s across the board. In Product Development, Marketing, Sales, and Services; everywhere.
Suddenly people seem to stop
- asking clarifying questions to their customers
- discussing the tough topics with management
- caring about the other departments
- challenging their own work
- pushing boundaries
What I consistently see in the startup scene:
- they spot the signals that drive opportunity earlier than others
- they create an ability to stay ultra-relevant in their category
- they find answers to issues others keep struggling with
- they prevent themselves from becoming complacent
- they win the war against the established leaders
They leverage curiosity as their unfair advantage.
It’s a choice. Free to take in 2023.
Question for you to reflect upon:
On a scale of 1-10 – how is curiosity being leveraged as an unfair advantage inside your SaaS business? Why do you think that’s the case?
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