If there’s one book that has made a difference for me over the past 15 years, it’s this one: Made to Stick, Why Some Ideas Survive, and Others Die (by Chip Heath and Dan Heath)

The formula provided inside the book has proven valuable every week since I first read it in 2007.

Memorizing the 6-character word SUCCES helped to 

• make positioning statements incomparable
• make SaaS value propositions irresistible
• make product launches memorable
• make sales proposals a no-brainer
• make workshops high-energy
• make keynotes entertaining

Six characters representing six words: Simple – Unexpected – Concrete – Credible – Emotion – Story

Most B2B SaaS vendors would benefit from leveraging the power of this framework right now. 

Question for you to reflect upon

If you’d assess your customer-facing activities from November, which have stuck in the minds of your customers? 

 

Be Remarkable

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