πŸ”† Making ideas stick with customers

πŸ”† Making ideas stick with customers

If there’s one book that has made a difference for me over the past 15 years, it’s this one: Made to Stick, Why Some Ideas Survive, and Others Die (by Chip Heath and Dan Heath)

The formula provided inside the book has proven valuable every week since I first read it in 2007.

Memorizing the 6-character word SUCCES helped toΒ 

  • make positioning statements incomparable
  • make SaaS value propositions irresistible
  • make product launches memorable
  • make sales proposals a no-brainer
  • make workshops high-energy
  • make keynotes entertaining

Six characters representing six words: Simple – Unexpected – Concrete – Credible – Emotion – Story

Most B2B SaaS vendors would benefit from leveraging the power of this framework right now.Β 

Question for you to reflect upon

If you’d assess your customer-facing activities from November, which have stuck in the minds of your customers?Β 

 

Be Remarkable

Like this message?

Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans.Β 

Not sure? Browse the archive