Yesterday’s CEO mastermind discussed the relevance of “Product Market Fit” in a B2B SaaS context.
Here’s the thing
In a B2B SaaS context, companies don’t buy just the product, i.e., the sum of the features – that’s just an element of the whole package.
What your customers buy is this:
- Your approach to helping them go live in the shortest amount of time
- Your methodology to enable them to achieve maximum value fast
- Your guarantees around support,
…
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