🔆  Product strategy choices that accelerate traction

It’s amazing how many SaaS traction challenges start from one root cause

Assuming delivering table stakes is enough.

The quote below from my interview with Dror Talisman, co-founder and CEO of NeuroBrave, represents a valuable lesson worth reflecting upon. 

When I asked him what drives his product development and GTM decisions, he answered this:

Most of our competitors today (and I am talking about wearables and smartwatches) will give you stress tracking. It’s a number between zero to 100%. It says, ‘My stress level is 74.’ 

…Wow…

What we are building, however, is a recommendation system based on a process that tells you what to do with it.

Here’s the thing

Every solution in the market – whether it’s a smartwatch, an ERP system, a procurement suite, you name it – is programmed to give people valuable insight. 

But Neurobrave doesn’t stop there. They start there. 

It gives them the trigger to do something remarkable. 

That’s where we are creating real value.

 

It’s a trait remarkable software companies master. 

They focus on the essence and then create new value possibilities – enabling us to do things we’ve never been able to do before. 

That’s noticed, talked about, and creates momentum.

 

Key takeaway: Most SaaS vendors stop at delivering the obvious. Remarkable SaaS vendors start with the obvious and then go beyond.

 

Listen to the interview with Dror (the quote starts at the 15.16 mark)

 

Question for you to reflect upon

How many features on your current roadmap aim to deliver table stakes, i.e., what’s genuinely expected? What if you’d change that?

 

Be Remarkable

 

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.