Becoming a remarkable SaaS business is about making choices:
- Going all in to create long-term change instead of short-term gains
- Prioritizing customer value creation over company valuation
- Being a genuine guide instead of taking the role of the hero
- Being problem obsessed instead of product obsessed
- Seeing customers as future fans instead of a target
- Creating urgency with desire instead of discounts
2023 is about to start – what a fantastic moment to redefine what it means to be remarkable.
Question for you to reflect upon
What’s the one thing you want your customers to remark about on December 28th, 2023? What would that require?
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