The meaning: “to look about or stare with exaggerated curiosity”
It happens when patterns break. When suddenly you see or hear something unusual – something surprising
Why’s that important?
Because this is where the magic happens in positioning. Creating a rubbernecking moment makes you stand out from the crowd. It makes people pause and think: ‘What’s that…?’
For Share Council, this is: ‘Your secret weapon to create a team of heroes’
For Shopify International Commerce it’s ‘Global growth without the growing pain’
Question for you to reflect upon:
What remarkable Rubbernecking moments have you come across recently?
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