Rubbernecking….

I had never heard of the word, until Quintus Willemse, CEO of Share Council introduced it to me recently.

The meaning: “to look about or stare with exaggerated curiosity”

It happens when patterns break. When suddenly you see or hear something unusual – something surprising

Why’s that important?

Because this is where the magic happens in positioning. Creating a rubbernecking moment makes you stand out from the crowd. It makes people pause and think: ‘What’s that…?’

For Share Council, this is: ‘Your secret weapon to create a team of heroes’

For Shopify International Commerce it’s ‘Global growth without the growing pain’

Question for you to reflect upon:

What remarkable Rubbernecking moments have you come across recently?