🔆 “Should I go fundraising or continue bootstrapping?”

🔆 “Should I go fundraising or continue bootstrapping?”

“Should I go fundraising or continue bootstrapping?”

This was the question from a SaaS CEO in last week’s Mastermind.

It’s such a common conversation. Fundraise ….bootstrap?

The lesson I have learned from all the hundreds of SaaS CEOs that I’ve interviewed and worked with every week is: Traction before funding. Period.

👉 – Find the product-market-fit.
👉 – Get some larger fires burning (ignore your whale account – create genuine pull around your product)
👉 – Do things that don’t scale yourself to deeply understand what works and what doesn’t.

Then decide.

That way you have a much stronger negotiation position (IF you consider funding).

And you can properly target where you invest your funding to make those smaller fires ….big fires.

The question I want to leave you with to reflect upon:

If you could grow as fast by continuing to be bootstrapped – would you take that shot? What would have to be true to do so?

 

Be Remarkable

Like this message?

Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans. 

Not sure? Browse the archive