“Should I go fundraising or continue bootstrapping?”
This was the question from a SaaS CEO in last week’s Mastermind.
It’s such a common conversation. Fundraise ….bootstrap?
The lesson I have learned from all the hundreds of SaaS CEOs that I’ve interviewed and worked with every week is: Traction before funding. Period.
👉 – Find the product-market-fit.
👉 – Get some larger fires burning (ignore your whale account – create genuine pull around your product)
👉 – Do things that don’t scale yourself to deeply understand what works and what doesn’t.
That way you have a much stronger negotiation position (IF you consider funding).
And you can properly target where you invest your funding to make those smaller fires ….big fires.
The question I want to leave you with to reflect upon:
If you could grow as fast by continuing to be bootstrapped – would you take that shot? What would have to be true to do so?
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