πŸ”† Strong belief. Big Dream. And never look back.

One quote from my interview earlier this week with Yair Levy, CEO of Brain.Space represents a valuable lesson worth reflecting upon:

“Once we got the fund, and of course, we knew the fund wasn’t enough to get to us to the endpoint. But once we had the fund and the team to follow me, we knew we could run, never look back, and solve any problem.

We always looked forward and ran fast to accomplish our dream. As a result, we managed to go to the International Space Station within four years, running a successful experiment there. An amazing achievement due to one fact: Strong belief. Big Dream. And never look back.”

Here’s the thing

This mindset allowed them to think big, think differently, and take out all the traditional, expensive, dangerous, and complex alternatives to get brain insights. It enabled them to do what was perceived as impossible (and even prove it works in outer space), opening the doors to a category of data invaluable for future innovation.

It’s a trait remarkable tech companies master – they focus on the essence, aim to be different, and then create new value possibilities.

Here’s the link to the full episode: (His quote is around the 21.19 mark).

Question for you to reflect upon:

What do you perceive as ‘the impossible’ in your Saas business? What would it do to your business if you’d solved exactlyΒ that?

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.