πŸ”† The art of making partnerships work

“Don’t set out to create a partner programΒ 

Set out to make your customers happier.”

It’s a key lesson I took away from interviewing partner ecosystem expert Barrett King, Sr. Manager – Global GTM Strategy, Partner Ecosystem at Hubspot, and host of the Outcomes Podcast.Β 

We explore the art of building and managing partnerships in B2B SaaS organizations.Β 

Here are five insights I handpicked that will help create remarkable traction:

  1. The first question to ask: What are my customers missing that I’m not delivering?Β 
  2. Mindset: Shift from “partnership for revenue” to “partnerships for customer value.”
  3. Don’t even think about starting partnerships if you’re objective is to “hunt for prospects.”
  4. Focus on answering the question, “Why working with you will make their business better.”
  5. Center every decision around the benefits of your go-to-market together

Click here to listen to my interview with Barrett.

Β 


Question for you to reflect upon:

What are your customers missing that you’re not delivering? How could partnerships fill that gap to create a win-win-win situation that drives remarkable traction?


 

Be Remarkable

 

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Every day I send out a short 2 min reflection to help B2B SaaS CEOs discover the hidden gems towards Remarkable Traction. Join the 1,000+ subscribers that have become fans.Β 

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.