πŸ”† Building a SaaS business with staying power

πŸ”† Building a SaaS business with staying power

“We didn’t want to grow at a rate that meant risking the customer experience. We weren’t willing to compromise on that, and I stand by that today”

It’s a quote from Jonathan Kazarian, CEO of Accelevents. This mindset didn’t mean they’d grow slowly – to the contrary. They grew fast and built a business with staying power – one where their customers are their best salesforce.

Beyond that, what makes this interview a must-listen-to is this:

  • Why he’d bootstrap his business again if he had to start again
  • The critical choices he made during the Pandemic – and why without it we wouldn’t have had this conversation.
  • How you can create meaningful differentiation by deeply understanding the critical moments in your customers’ business
  • Why your customers often aren’t buying the right features but the right feeling
  • What traction you can spark if you figure out how to leverage the customers of your customersΒ 

Listen to the interview with Jonathan

Question for you to reflect upon:

What non-negotiable principles do you stand by to build a SaaS business that has staying power?

 

Be Remarkable

Like this message?

Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans.Β 

Not sure? Browse the archive