“We didn’t want to grow at a rate that meant risking the customer experience. We weren’t willing to compromise on that, and I stand by that today”

It’s a quote from Jonathan Kazarian, CEO of Accelevents. This mindset didn’t mean they’d grow slowly – to the contrary. They grew fast and built a business with staying power – one where their customers are their best salesforce.

Beyond that, what makes this interview a must-listen-to is this:

• Why he’d bootstrap his business again if he had to start again
• The critical choices he made during the Pandemic – and why without it we wouldn’t have had this conversation.
• How you can create meaningful differentiation by deeply understanding the critical moments in your customers’ business
• Why your customers often aren’t buying the right features but the right feeling
• What traction you can spark if you figure out how to leverage the customers of your customers 

Listen to the interview with Jonathan

Question for you to reflect upon:

What non-negotiable principles do you stand by to build a SaaS business that has staying power?

 

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