๐Ÿ”† The importance of your TAM

Last week, I had various discussions where TAM came up again (Total Addressable Market).

And just to get to the core right away:ย 

The size of your TAM says nothing about your future potential as a SaaS business.

Yet, most people think you need a ‘huge TAM’:

  • That’s billions of dollars in size.
  • Growing 30% on average year over year.
  • Driven by the latest technology.

I sort of understand that, and sure, those get investor and competitor attention.
But they do NOT guarantee buyer attention.

So, if youโ€™re into:

  • Solving a pain that’s perceived as highly valuable & critical,
  • Exceeding expectations when delivering it, and
  • Communicating that to the people who are prepared to pay a Premium for itโ€ฆ

โ€ฆYouโ€™re doing it right.

Yes, you wonโ€™t:

  • Steal the hearts of many investors.
  • Get countless likes from influencers.
  • Get thousands of whitepaper downloads.

But you donโ€™t need all that.

You can stand out & outperform any of your SaaS competitors with ease.

 


Question for you to reflect uponย 

What’s the specific segment within your TAM that you can own?


 

Be Remarkable

 

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Every day I send out a short 2 min reflection to help B2B SaaS CEOs discover the hidden gems towards Remarkable traction. Join the 1,000+ subscribers that have become fans.ย 

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.