It’s easy to become arrogant when everything seems to fall into place, but that’s the moment when you need to be sharp and think ahead.

I’ve seen too many software businesses that stopped paying attention throughout my career….

…and they’re now in catch-up mode, desperately fighting to reclaim their position.

What if we’d avoid that?

Here are some ways that I’ve seen working well:

1. Ask, ‘Now that we can, what can we do to deepen our differentiation?’
2. Ask, ‘Now that we can, what can we do extra to turn even more customers into fans?’
3. Ask, ‘Now that we can, what initiative could we start to disrupt our own business – before someone else will?

Remarkable software companies master the art of curiosity – and it serves them well to stay ahead, in good and bad times.

Question for you to reflect upon

What signs of arrogance are you spotting in your SaaS business – What’s the one thing you could do tomorrow to channel that into curiosity?