You started your SaaS businesses…
The goal: Create change that will be noticed…
You spotted this massive problem that was screaming to be solved…
and decided to take that challenge.
But as much as the good intentions drive the start…
sooner rather than later, problems arise… Traction problems.
Getting traction is challenging – in various stages of your business
And the stress it gives harms our good intentions.
❌ – Instead of becoming the hero to somebody, we aim to be everything to everybody
❌ – Instead of selling at a premium, we drop the price and get trapped in discount battles
❌ – Instead of sticking to the long-term vision, we prioritize surviving the short term
No wonder so many SaaS startups fail
Getting out of this trap requires changing the game
The new game: Traction Resilience
It’s anchored around a simple yet powerful word: Remarkable.
SaaS companies that embrace this experience The Remarkable Effect:
👉 – They attract exactly those customers that are prepared to pay a premium
👉 – They influence the momentum of the sales cycles and win the bulk of the deals
👉 – They don’t just grow fast – they create a fly-wheel effect
And ultimately, they build traction resilience
Question to reflect upon:
What exactly has driven the most traction for your SaaS business in the last 12 months?
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