“What you build has to be about immediate value. And if your customers can’t articulate what that value is in a couple of sentences, you probably got it wrong.”
Imagine if we’d just pay a bit more attention to this quote…
👉 – how much development effort wouldn’t go wasted
👉 – how much easier it would become to market our SaaS products
👉 – how much faster it would become to close deals
👉 – how much product traction we’d grow from this…
What’s your take?
Like this message?
Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans.
Not sure? Browse the archive