๐Ÿ”† Value creation vs Value capture –ย  Is it balanced right?

๐Ÿ”† Value creation vs Value capture –ย  Is it balanced right?

“We think a lot about the difference between a value capture and value creation. What we found is that great companies do both.”

This is just one of the topics I explored in my interview with Patrick Woods, CEO of Orbit.

He explains how we can leverage the power of community to create a flywheel for growth behind our SaaS business.

Beyond that, what makes this interview a must-listen-to is this:

  • Patrick’s vision around the opportunity the SaaS industry has by becoming community-driven.ย 
  • His big lessons learned to create bottom-up traction in an extremely fragmented market
  • How a healthy community de-risks and accelerates every part of your businessย ย 
  • How to create a self-sustaining flywheel for growth around your SaaS business without investing in campaigns or outbound sales.
  • How to maximize your growth opportunity by balancing value capturing with value creation activities

Listen to the full interview with Patrick

Question for you to reflect upon:

Which projects in your SaaS business are about value capture, and which are about value creation? Does the balance feel right?

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