That’s a quote from my interview with  Dr. Patrick Oehler, Co-CEO of Retorio AI. We discussed what it takes to build software solutions that are considered highly valuable and desirable in the eyes of your ideal customer – and what can happen if you nail it.

Beyond that, what makes this interview a must-listen-to

1. How Retorio created traction by niching down
2. How they found a market that’s prepared to pay a premium and now represents 80% of their revenue (by ignoring all the advice from investors)
3. How flipping the process can be the key to creating a product that creates a revolutionary impact
4. How to break the barriers to getting customers to sign up for demos
5. Why your Go To Market should be ultra specific, even though your platform can support 100s of use cases

Listen to the interview

Question for you to reflect upon:

On a scale of 1-10: What’s your ability to attract an audience that’s prepared to pay a premium? If not a 10, what if you’d closed that gap?