I just love this question! Why? Because it’s so powerful to help clarify what your software business is really all about.
Your business is not about ERP, CRM, HCM, AI, or whatever acronym you can think of.
It’s about the meaningful change that helps your customers make a difference.
The change helps them remove the things that hold them back.
Change is about overcoming obstacles that prevent your customers from achieving what they aspired to.
So what’s the root cause of that’s holding your ideal customers back? Can you personify this?
Question for you to reflect upon?
What are you rebelling against?
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