🔆 What are your thoughts on ROI?

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝗥𝗢𝗜?

Do you think it’s a helpful metric or do you think it can lead to bad decision-making?

In relation to the blog I posted last week exploring the question “How can you turn a market downturn into your tailwind,” (Link in 1st comment) I focused the CEO Mastermind I ran last week on the importance of ROI in B2B SaaS Sales.

One participant summarized the challenge around ROI nicely:

“I understand that sometimes ROI needs to have like $ value to it, but I think that shouldn’t be like a generalized rule of evaluation”

Here’s the thing:

As they say: ‘Not everything that can be counted, counts. And not everything that counts can be counted.’ Having extremely fast ROI can be an accelerator – but it can also lead you in the completely wrong direction – and hence be counterproductive in a deal.

Question for you to reflect upon:

What are your thoughts on ROI?


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.