🔆 What defines long-term SaaS success?

What defines whether a SaaS company succeeds long-term or not?

That’s the question I explored with the author of Tripple, Tripple, Double, Double (T2D3), Stijn Hendrikse.

Here are the five things that I valued most:

  1. The number one job for a SaaS CEO is to be 100% clear about two things: Who’s it for, and What’s it for? You’re not ready to scale if you cannot articulate this clearly.
  2. Most niches are small enough for you to focus and big enough to reach 100 million ARR.
  3. The three most important questions to answer as a marketer: Why should I care? Why you? Why now?
  4. The ten steps to measure whether you have product market fit – or not, #1 being: people committing to follow you cause they want to know more.
  5. The three things to nail before attracting investors to scale your SaaS business are retention, balance pipeline, and quarterly rhythm. 


There’s hardly anything as foundationally powerful as clarifying what makes you remarkable and for whom. 

Take that seriously.


Click here to listen to the interview with Stijn.


Question for you to reflect upon:

On a scale of 1-10, do you have what it takes to succeed long-term? What single action would get you closer to a 10?


Be Remarkable


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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.