πŸ”† “What do you uniquely offer that someone desperately wants?”

πŸ”† “What do you uniquely offer that someone desperately wants?”

One quote from my interview earlier this week with Shikhar Shrestha, CEO of Ambient.ai is worth sharing:

“Over time, the success or failure of the company depends on the strength of the product market fit. And getting to product market fit is more art than science. You don’t know how long it’ll take. You have to explore and talk to as many prospects and customers as you can.

The way I frame it is – at the end of it, you want to be able to answer this question: What do you uniquely offer that someone desperately wants? And unique and desperate are really important words there, because if it’s not unique, other people will copy you, and the company will not be valuable. And if customers are not desperate to solve the problem, it will be very hard for a startup to convince anybody to buy the product.”

Here’s the thing

This is the essence of building predictable traction. It goes back to the Broken Triangle I describe in my book The Remarkable Effect, where I advise to create a list of problems that keep your customers awake at night and value rank each of them around three simple (but powerful questions)

πŸ‘‰ – On a scale of 1-10 – how valuable is this to solve for your customer?
πŸ‘‰ – On a scale of 1-10 – how urgent/critical is it to solve for your customers?
πŸ‘‰ – On a scale of 1-10- what’s your ability to exceed expectations

This way, it becomes a data-driven exercise – almost a formula. Multiply answer 1 with answer 2 and answer 3, and you’ll end up with a number. You want to be as close as possible to 1000.

That’s where you focus – drop the rest.

Question for you to reflect upon

What does your SaaS solution uniquely offer that someone desperately wants?

Here’s the link to the full episode:Β https://lnkd.in/d35snsX5Β (His quote is around the 13.00 mark)

 

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