What impact does your SaaS have on your customers’ customers?
Do you know…?
Have you ever even considered this…?
What if you did…?
Let me tell you an anecdote from one of my customers, Sana Commerce…
Before we engaged, their value proposition was “The shortcut to e-commerce.”
Factually perfectly correct – cause that’s what they indeed offered (like no one else, by the way)
But, talking to their customers revealed a different story.
For their customers, it wasn’t about the shortcut.
Instead, it was about strengthening long-term customer relationships as they transformed from offline to online.
The way Sana was built from the ground up enabled them (like no other eCommerce platform) to
👉 – guarantee customers the same convenience online as offline
👉 – guarantee accuracy at every level: the exact agreed price, the exact availability, the exact agreed delivery cost, and so on
👉 – guarantee consistency and reliability – even in times of change
👉 – Making a promise and keeping a promise
This is why their customers wouldn’t consider going to a competitor
This is why their customers are willing to pay a premium
This is why their customers would come back for more – more often.
That’s business impact.
So the question for you to reflect upon:
What impact does your SaaS have on your customers’ customers? How could you turn this into an advantage?
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