TL;DR – Your job is to shake the tree hard and kill as many ideas as possible
This quote from my interview with Jay Bartot, Co-Founder and CEO of Zeitworks, represents a valuable lesson worth reflecting upon.
“A lot of entrepreneurs, unfortunately, only realize that an idea is good or bad well into the execution of the idea. And if you’re a year or two in and realize, ‘hey, this market isn’t as big as I thought it was, or the customer demand for this product isn’t what I thought it was, then you can find yourself in big trouble.”
Here’s the thing
Focusing on the essence is challenging but critical to building a remarkable SaaS business.
As we both know, ideas are cheap – and good ideas are scarce. And so – as Jay rightly advises, ‘Your job is to do your homework, shake the tree hard, and try to kill as many ideas possible.’
If it proves hard to kill, you’re on to something. That’s where you can double down to create new value possibilities (Just read chapter #5 of my book).
Listen to the interview with Jay (the quote starts at the 5.40 mark)
Question for you to reflect upon
Assessing your product roadmap for the next 12 months – what would fall off if you’d shake the tree harder?
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