What results would make your customers most proud?
Isn’t this a fascinating question? What if we asked this question more often?
In B2B SaaS, the focus is virtually always on helping customers to get the job done. But why is it that we hardly ever focus on assisting them to get the job done in a way that would make them proud?
Very often, that doesn’t mean more work from us. What it requires is more empathy from us.
But once we put in that extra effort – the pride flows two ways: to our customers and us.
B2B SaaS products don’t have to be dull. They’re essential to help people make a difference. Let’s remember that – no matter how tight our release schedule or budget is.
Question for you to reflect upon:
If you’d ask users of your SaaS product what makes them most proud, how would they respond? What could you do to amplify this?
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