πŸ”† What sets your business apart that's hard to copy?

One quote from my interview with Greg Blazewicz, CEO of SALESmanago, earlier this week represents a valuable lesson worth reflecting upon.Β 

When I asked him, ‘What has been an essential ingredient that has led to the success of SALESmanago?’ – this was his answer:

The early growth was really about having complete freedom to experiment and building the right team of people. A team that is open to change, experimentation, and failures. That’s not an obvious thing.Β 

The particular people we were capable of identifying were committing their lives to something.Β Usually, when you see a startup, you would have two, three, maximum of five founders – and they work like crazy. Today are almost 400 people, and 30% of our people work like founders. They commit their life to the success of SALESmanago.Β 

Here’s the thing:

Greg’s point is what set’s his business apart (beyond the product) in a way that is very hard to copy. He’s created a culture about giving people a change – enabling them to make a difference, giving them ownership.

The effect of that translates into every aspect of the business – and most importantly, it’s one of the things customers openly remark about on platforms like G2Crowd as something they’d miss if it were gone.

Listen to the interview with Greg (the quote starts at the 20.00 mark)

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Question for you to reflect upon

What sets your SaaS business apart in a way that’s remarkable and very hard to copy?

 

Be Remarkable

 

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About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.