This is just one of the aspects I explored with Aleks Gollu, CEO of 11Sight – a B2B SaaS business that’s on a mission to shorten the sales process from 10 days to 15 minutes.

Beyond that, what makes this interview a must-listen-to is this:

1. Learn what principles Aleks follows to build a unicorn business, avoid failure, and design the business to minimize dilution of ownership.
2. How optimizing your SaaS for the needs of your customer’s customers can take impact to the next level
3. How to leverage data across your solution to help your customers create a flywheel of value that encourages them to do more and more.
4. How to overcome traditional thinking in your industry
5. How verticalization can be a very effective route to help your customers make a bigger difference.

Listen to the interview with Aleks Gollu

Question for you to reflect upon:

On a scale of 1-10, what’s your ability to own your big idea within your category? What should change to make it more defensible?