In my quest to uncover what makes B2B SaaS businesses remarkably resilient, one aspect that often rises to the surface is this one: Having options.
This is not about putting your eggs in different baskets. It’s about your ability to stay in charge and set the rules. I’d coin that as resourcefulness.
Amongst the many tech entrepreneurs I know, I see two camps:
- Those who act from a position of strength – leveraging the luxury to weigh their options and fully commit.
- The ones that always seem to be in reactive mode – being ruled by others, and only able to commit to the bare minimum
The question then becomes: What drives resourcefulness in SaaS?
Many sources influence it.
- It’s influenced by your definition of the organization you aim to be
Starting with a compelling vision of the change you seek to create in the market will ease alignment and direct the right behavior.
- It’s influenced by the kind of customers you attract
The right customers will use your SaaS solution as it was meant to. The wrong ones will constantly distract your entire organization.
- It’s influenced by the kind of people you hire.
Keith Rabois quoted in the Starting Greatness podcast:
“People who when they see a wall in front of them will figure out how to go under, over, around or make friends with the wall. They shock you with solutions.
Resourcefulness enables you to be two steps ahead of the curve and act from a position of strength – so that you have the entire gamut of options to choose wisely.
So my question for you to reflect upon
What’s the ability of your SaaS business to stay in charge and set the rules? What can you do today to increase resourcefulness?
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