πŸ”† Why will your SaaS business survive the next rounds of adversity?

TL;DR – Resilience in SaaS is a mindset – not a process or checklist.

“You need to really, really want to make it succeed. Because if you’re committed to making it a success, then resilience comes automatically.”

This quote is from Rutger Teunissen, Founder and former CEO of 24Sessions.

Rutger talks about how the initial idea to build a marketplace became a complete failure and what he learned from that. He then explained the pivot and what was required to make that a success. Why COVID was a double-edged sword for the business, what critical lessons this taught them, and how they were able to not only survive but come out stronger altogether.Β 

Beyond that, what makes this interview a must-listen-to is this:

  1. What we do wrong in strategic validation – and how to avoid that.
  2. How to win a massive deal, even if your prospect says your chances are 1%
  3. Why you should let every employee know how much money is in the bank
  4. What’s the golden combination to building belonging around your SaaS business and employees who are 100% committedΒ Β 

Listen to the podcast interview with Rutger.

Question for you to reflect upon:

On a scale of 1-10 – how resilient is your SaaS business? Why will it survive the next rounds of adversity?Β Β 

 

Be Remarkable

 

Like this message?

Every day I send out a short 2 min reflection on shaping a B2B SaaS business no one can ignore. Join the 1,000+ subscribers that have become fans.Β 

Not sure? Browse the archive

About the author

Sales Pitch

Ton Dobbe is a former B2B software product marketer who's on a mission to save mission-driven SaaS CEOs from the stress of 'not enough' traction. He's the author of The Remarkable Effect, the host of the Tech-Entrepreneur on a Mission podcast, and writes a daily newsletter on the secrets to mastering predictable traction.